Big Push For The Olympics

     NBC Sports is launching is biggest promotional campaign for the Olympics ever.  It plans to broadcast 30 second commercials across 20 TV channels and 66 websites upon the last 100 days leading up to the Olympic games in London, 2012.  The effort started Wednesday, April 18, 2012 with 16 year old swimmer, Missy Franklin, on the "Today Show".
    100 days after Franklin's commercial airs, these ads will reinforce the message "The world comes together in London," said by NBC's John Miller, head of their sports agency.  The NBC Sports Agency is responsible for marketing and branding NBC's sports division worldwide.  Another feature to their ad campaign will revolve around the top advertiser, General Motors.  These ads will commemorate the top 30 most memorable moments of General Motors from past Olympics and viewers are encouraged to vote for their favorite moment online at NBCOlympics.com.
     NBC has partnered with Comcast.  Many of the commercials will air on Comcast owned channels, in the homes of Comcast users, and also on NBC affiliate channels.  More advertising will occur at NBC theme parks, gas stations, Best Buy stores, and American Airlines.  According to NBC, this is their biggest Olympic campaign yet.  NBC's research shows that past viewers enjoyed the Bejiing and Vancouver games and are very likely to tune in for this summer's Olympic games.  Who would doubt this?  The Olympics are popular worldwide - bringing pride, unity, and success to different nations.

     Once the Olympics start, NBC's focus will shift from past Olympics to current Olympian stars.  Some of the top athletes anticipated to be showcased are Michael Phelps, Kerri Walsh, and Jordyn Wieber.  Sponsors of the U.S. Olympic Committee will also be integrated into the campaign.  These sponsors include Coca-Cola, Anheuser-Busch, and BMW.  It's said that Coke will focus on conversations with "Olympic hopefuls", Anheuser-Busch will feature youthful music, and BMW will highlight footage of the top athletes.