I know this happened awhile ago and this post is late, but I wanted to write about this. A Denver based company, Pawngo, dumped approximately 8,000 Butterfinger candy bars (the number varies in many articles. Some say how many pounds.) in Copley Square of Boston, MA the Tuesday following the Superbowl. The company also included a sign that read "Thank You Wes Welker - Pawngo". The sign included the company's logo as well. The meaning most Boston sports fans got from this stunt was that Pawngo was making fun of Wes Welker for dropping the ball in the Superbowl. Pawngo was indirectly saying that Wes Welker has "butter fingers". Whether or not the stunt was just fun and games, it still appears Broncos fans are still sour from being knocked out of the playoffs by the New England Patriots. Sports are very popular in Boston and the stunt Pawngo executed "badmouthed" one of the city's favorite teams. Sports are infused in Boston's society. Many Bostonians know about sport whether they like they actively follow sports or just small talk to chat amongst coworkers. The stunt angered Boston so much that Pawngo's CEO, Todd Hills, officially released this
apology.
Perhaps this stunt will gain the support of many sports fans who hate Boston. Many people dislike Boston sports and would support those who mock Boston's teams. The stunt can be seen as classless, but it could be positive exposure for the new company in the sports world. As if the outcome of the game was not enough punishment for diehard Boston fans. What does everyone think? Was this stunt a good business move for Pawngo or not?
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