Cats365

     What a genius idea.  What other franchise in the NBA comes up with an amazing ticket seasons renewal plan other than the Charlotte Bobcats.  Absurd, right?  The thought of this club creating a plan of solid gold is like imagining Dikembe Mutombo sinking a bucket from half court... with his eyes closed (however, no problem for MJ... from the free throw line).  The team currently only has a current attendance of 16,982 fans per game.  Rather embarrassing due to the league's average attendance is 17,105 fans per game, but maybe this new plan will help this struggling franchise.  I mean it should.  The new plan seeks to connect fans to the organization in a deeper sense.  It reaches out to their personal interests outside of the sport, giving the season ticket more value than ever before.  Many teams suffering this season are expected to follow in the paw prints of the Bobcats.  The team announced its program during the last sales and marketing meeting.  Will other clubs be able to catch onto the 'Cats tail?
     The Bobcats have split the type of lifestyle activities into several categories including "out-on-the-town", "athletic focus", "family time", "community involvement", and "business networking".  The catch to this program is that only season ticket holders renewing their tickets will have access to the new Cats365 program.  It's all inclusive because the price for these events are included in the season ticket price.  There are an estimated 60 non-game activities to be included in this package.  Activities include bowling nights, golf outings, UFC Fight Nights, movies at the arena, sport lessons, business networking opportunities, community service/volunteer events, and more.  The new program should give fans a better sense of belonging and will feel a stronger connection to the Bobcats organization.  Currently the 'Cats have approximately an 80% renewal rate which is quite high for an organization that had a record of 3-22 as of February 9th.
    Despite the poor performance by the Bobcats this season, fans should be open to forgiving their team due to the shortened and oddly shaped season almost taken away by a lockout.  Cats365 truly has new ideas that will attract fans once innovated into their current system.   I believe other leagues will adopt this policy as well, not just other NBA franchises.  I also believe including something about food will increase the value of season tickets.  Some franchises have "All-you-can-eat" tickets, where the price of the food is already in the ticket price.  However, this would most likely drastically kill concession's numbers.  What does everyone think?

Logo from the official Bobcats' website

 

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