Coke's Effort

     Coca-Cola enters its last year as partners with the NCAA and its tournament March Madness.  What was once a shocking deal, 13 years which has been estimated to cost Coke $50 million yearly for numerous rights, is about to end strongly.  Coke's efforts are still strong to push forward and market one of it's newer products, Coke Zero. 
    The Coca-Cola Company is trying to spread it's digital and social media.  With the new tablet technologies, iPads, iPhones, the Android system, etc... more people are accessible than ever before.  There are many prizes to be given away which are incentives to watch the tournament.  Prizes include tickets to the Final Four, concert tickets, and more.  With computer, television, and mobile screens, there are plenty of marketing options.  Coke has even employed top NCAA analysts on certain channels (especially those with exclusive NCAA broadcasting rights) to represent their product and the March Madness 2012 campaign.
    I've seen the efforts by Coke personally.  They are truly using all of their assets to market their product during the final four.  At Endicott College, the dining services are partnered with Coke products (Coke, Powerade, Sprite, etc...).  At certain dining venues on campus, Coke Zero is on signs and posters, with raffle opportunities to win Coke mini fridges and more.